I was once in a prominent management consulting firm downtown where the person watering the plants was dressed more professionally than one of the consultant walking through the lobby.
When times are good dress tends to relax because there is ample business to be had by all. During tighter times a corporate dress elevates because it is one way you can keep up with or ahead of your competition. Having an employee wear a shirt or jacket with your company logo on it has the opportunity to accomplish many goals at once:
- Project a professional image to clientèle
- Advertise to prospective clients
- Brand their company in the mind of clients & prospects
- Set the standard for what is to be worn around the office
- Allow employees to focus on their jobs instead of what to wear
- Avoid disputes over what can/can’t be worn in the workplace
One of my clients who owns a sign company was out in public wearing a very nice company polo we had made for them. He was asked about his company and later landed a contract making signs for a college stadium. This job was followed by more work other colleges. Could this have happened wearing a plain t-shirt that weekend? Is your clothing working for you?
Remember, “Your Employees’ Image Is Your Company’s Image”!
NU Pink Lady: With this image we are trying to give you an impression that NuUniform has a team of staff who are sophisticated yet dynamic. Our messages is thus sent to you by way you feel it, instead of we tell you. The magic of a decent team wear!
